Social Media Manager at Work Channel Recruitment Agency

Our client, a Marketing Services company, is seeking a Social Media Manager in Limassol (Hybrid).

The Social Media Manager leads and develops our client’s global social media presence with the goal of increasing brand visibility, audience engagement and maintaining a consistent, high-quality presence across all platforms.

The role owns the full social media function, from strategy and planning to execution and performance tracking. Working cross-functionally, the role ensures all social media activity supports wider business and marketing objectives, particularly the promotion of events and products. It also focuses on performance analysis, data-driven optimisation and continuous improvement of content and campaigns.

Benefits 

• Annual Discretionary Bonus based on performance
• Health and Dental Coverage for Well-being
• 21 days Annual Leave 
• 5 paid sick leave days
• Flexible Working Hours
• Working from Home Option 
• Long Weekend Leave
• Maternity/Paternity Top Up allowance 
• Complementary Lunch at the office 

Resposnibilties

Social Media Strategy & Leadership

Lead and manage the overall social media strategy across Marketing, Events, and Group functions

• Develop clear social media plans that support business and growth objectives
• Ensure all social media activity is aligned with the Group’s brand and messaging
• Act as the main point of contact and expert for all social media matters

Content Planning & Management

Oversee social media calendars across teams and divisions

• Guide content creation to ensure it is engaging, relevant, and high quality
• Provide clear direction and briefs to content, design, and marketing teams
• Ensure consistency in tone, style, and messaging across all platforms
• Support and guide social media planning for events and campaigns

Performance & Reporting

Define and track key performance indicators for social media

• Monitor performance across all platforms and make improvements based on data
• Share regular performance reports with management, including insights and recommendations
• Continuously optimise content and strategy to improve results

Campaign Execution

Plan and manage social media campaigns to increase awareness, engagement, and conversions

• Work closely with internal teams to ensure campaigns are aligned and delivered on time
• Support the promotion of events, products, and brand initiatives

Community Management

Oversee social media inboxes and ensure timely and professional responses

• Build and maintain strong relationships with the online community

Leadership & Team Management

Lead and manage the social media team, providing clear direction and priorities

•  Set goals and KPIs, ensuring alignment with business objectives
• Support, coach, and develop team members to drive performance
• Ensure high-quality output and strong collaboration across teams

Innovation & Trends

Stay up to date with social media trends, tools, and platform updates

• Suggest and test new ideas to improve performance and engagement
• Create content when needed, including quick, real-time content

Requirements

• 6+ years of experience in social media management, with at least 2 years in a senior or leadership role
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
•  Proven experience managing multiple brands, business units, or large-scale social media accounts
• Experience delivering social media strategies that drive measurable business results
• Strong background in campaign planning and performance tracking
• Experience working with cross-functional teams
• Experience in events, exhibitions, or B2B marketing is a plus
• Forex/fintech experience will be consider an advantage

Key Competencies 

Proven experience managing social media at a senior level

• Strong ability to build and execute social media strategies
• Excellent writing and communication skills
• Good understanding of content creation and visual storytelling
• Strong analytical skills and ability to use data to improve performance
• Experience with social media platforms (Facebook, Instagram, TikTok, LinkedIn, X, YouTube)
• Familiarity with social media and analytics tools (e.g. Meta tools, Google Ads)
• Ability to manage multiple projects and meet deadlines

Personal Attributes

Strong leadership skills with the ability to guide, motivate, and develop a team

• Adaptable and comfortable working in a fast-changing environment
• Problem-solver with a practical approach
• Well-organised with good time management
• Empathetic and able to understand people’s needs

Note: Thank you for taking the time to apply. We will carefully review your CV and assess your fit for the role. Due to the high volume of applications, only candidates shortlisted for the next stage will be contacted. We truly appreciate your interest, and we encourage you to follow our page to stay updated on future opportunities that may align with your profile.

Job Tags: MS Office, Social Media, Κύπρος, Λεμεσός