Senior Marketing Executive at University of Limassol

The University of Limassol is seeking a dynamic and experienced professional to join its team as a Senior Marketing Executive. 

This is a pivotal role within the Marketing and Recruitment Department, ideal for a proactive individual with a passion for communication, events, and content creation. The successful candidate will play a key part in supporting the University’s outreach and student recruitment initiatives, working closely with and under the guidance of the Director of Marketing and Recruitment. 

Duties and Responsibilities: 

• Design and implement integrated marketing campaigns to support branding, recruitment, program promotion, and institutional positioning (locally and internationally). 
• Develop a comprehensive annual marketing plan with clearly defined objectives, KPIs, budget, and timelines. 
• Monitor and report on campaign performance, adjusting strategies as needed. 
• Oversee the planning, promotion, and execution of key institutional events (e.g., open days, career fairs, public lectures, graduation, gala evenings). 
• Manage annual calendar of events ensuring strategic alignment with recruitment and branding goals. 
• Lead post-event evaluations and implement improvements. 
• Guide the development of content for social media, website, email marketing, newsletters, and press releases in coordination with internal and external teams. 
• Ensure consistency in visual identity, messaging, and tone across platforms. 
• Support SEO/SEM, PPC campaigns, and digital brand visibility. 
• Liaise with academic departments, admissions, alumni, external agencies, and suppliers to ensure smooth implementation of campaigns and events. 
• Identify and pursue opportunities for strategic partnerships, media collaborations, and sponsorships. 
• Coordinate the marketing staff and/or other team members as assigned. 
• Monitor market trends and competitor activity; recommend actions to differentiate and strengthen UoL’s brand. 
• Contribute to creative briefs, marketing assets, and promotional tools. 
• Uphold the brand guidelines of UoL and ensure high-quality communication at all times. 
• Collaborate closely with the Marketing & Recruitment Director on strategic initiatives and departmental priorities. 
• Contribute to internal reporting, board updates, and planning processes. 
• Represent the University at local and international events/fairs when necessary.  

Qualifications 

• Bachelor’s degree in Marketing, Communications, Business, or a related field. 
• A minimum of 3 years of relevant professional experience. 
• Previous experience in higher education or event management is considered an asset. 
• Exceptional verbal and written communication skills in both Greek and English. 
• Proficiency in social media platforms, digital tools, and Microsoft Office applications. 
• Proven ability to manage multiple tasks and meet tight deadlines in a dynamic environment. 
• Strong organizational skills, keen attention to detail, and a collaborative, team-oriented approach. 

Applications 

All applications will be handled with the utmost confidentiality. Please note that only short-listed candidates will be contacted. 

 

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