About the Role

We are looking for a commercially-driven professional to lead the growth of the Bang & Olufsen brand across our markets through strategic partnerships, marketing initiatives, and indirect sales channels.

Key responsibilities

Growth & Partnerships

  • Identify, develop, and manage strategic partnerships (designers, architects, real estate, premium segment partnerships with furniture, etc)
  • Build and expand a strong partner ecosystem to drive indirect sales and brand visibility
  • Initiate and execute co-marketing activities with partners
  • Develop tailored commercial concepts and collaboration models

Marketing & Lead Generation

  • Own and drive lead generation strategy across B2B & B2C segments
  • Plan and execute marketing campaigns (events, collaborations, PR)
  • Work closely with internal teams and external agencies to deliver campaigns end-to-end
  • Monitor performance of marketing initiatives and optimize accordingly

Brand Management

  • Ensure consistent premium positioning of the B&O brand across all channels
  • Develop and localize communication strategies and content
  • Oversee marketing materials and brand assets

Market Intelligence

  • Conduct market, competitor, and customer analysis
  • Provide insights and forecasts to support strategic decisions
  • Track trends in premium/luxury segment

Reporting & Coordination

  • Track KPIs across partnerships, marketing, and lead generation
  • Manage budgets and report on ROI of initiatives
  • Coordinate cross-functional teams and external vendors

Requirements

  • Experience in business development / partnerships / marketing (2+ years)
  • Strong understanding of premium/luxury segment
  • Proven ability to launch and manage partnerships and campaigns
  • Commercial mindset with focus on growth, not just execution
  • Strong communication and negotiation skills
  • Ability to operate across functions (marketing + sales + partners)

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