Impact Marketing Team Leader at inDrive

Department: Impact

Location: Cyprus

Description

This is a senior operational role within the Media, Art & Narrative Domain. You are the operational engine of the Impact Marketing Team. You are responsible for translating high-level initiative goals into actionable communications plans, coordinating the Project Management team, and ensuring world-class execution across all marketing channels. While the Head of Domain defines the strategic vision and creative commissioning, you own the workflows, briefs, and performance of the day-to-day marketing machine.

Key Responsibilities

The Diplomatic Bridge & Brief Quality:

• Bridge to Initiatives: Act as the primary bridge between Initiative Leads (Aurora, Alternativa, inVision U, etc.) and the Initiative Marketing Team.
• Briefs: Extract subject-matter insights from initiatives and translate them into crystal-clear, actionable creative briefs.
• Lead 360-degree campaign planning: Ensure every initiative has a living 6–12 month multi-channel communications plan. Orchestrate how a single brief comes to life across the entire distribution ecosystem (digital performance, organic social, PR, physical activations, and the inDrive Ad Network).

Initiative Marketing Team Coordination & Leadership:

• Directly manage and balance the workload of the team.
• Own quarterly scoping and prioritization (rack-and-stack) to protect team bandwidth and ensure SLA delivery.
• Ensure clear separation between creative direction and production traffic; enable smooth trafficking of design work to the Art Director and creative team without bottlenecks.

Performance, Process & Budget:

• Act as the central point for KPI tracking, reporting, and budget transparency across all impact projects.
• Systematize marketing processes (including JIRA adoption, AI-native workflows, and playbook creation).
• Oversee performance metrics across the Distribution tier (paid media, Ad Network pipeline, localization).

Qualifications

• 8+ years of experience in marketing operations, studio management, or senior account strategy.
• 360° Campaign Planning & Strategy: Proven ability to design and orchestrate full-funnel, multi-channel marketing plans from initial brief to final execution. Ability to integrate channels into a cohesive campaign ecosystem.
• Operational Excellence: Proven track record of bringing order to chaos by building processes, managing budgets, and overseeing complex project pipelines (JIRA mastery is a plus).
• Diplomatic Stakeholder Management: Ability to influence without authority across dotted lines, including managing relationships with initiative-embedded marketing teams.
• Performance Fluency: Deep understanding of above- and below-the-line marketing metrics and scalable distribution.

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.

Final benefits may vary depending on the location.

Job Tags: MS Office, Κύπρος, Λεμεσός