Email Marketing Specialist at D.E. Lavoro Agency Ltd

Position: Emailing Marketing Specialist

 

Location: Limassol (Hybrid / Remote)

 

We are partnering with a well-established, international financial trading organisation operating within a highly regulated, performance-driven environment. The company provides online trading services and financial products across global markets and places strong emphasis on data-driven marketing, customer lifecycle optimisation, and compliance-led communication strategies.

The organisation is seeking an experienced Email Marketing & Lifecycle Specialist to lead the design and execution of multi-channel customer engagement strategies focused on acquisition, retention, and long-term client value.

 

Key Responsibilities

• Develop and execute a full lifecycle marketing strategy aligned with business objectives across acquisition, onboarding, engagement, retention, and reactivation
• Define campaign goals, audience segmentation, and channel strategy across email, SMS, and messaging platforms
• Own the end-to-end communication calendar, including campaigns, seasonal activity, and product-related promotions
• Design and optimise automated customer journeys including onboarding, behavioural triggers, abandoned actions, post-engagement flows, upselling, cross-selling, loyalty, and churn prevention
• Build advanced workflow logic including triggers, conditions, segmentation rules, frequency controls, and suppression logic
• Create and manage dynamic audience segments based on behavioural, transactional, demographic, and engagement data
• Use AI-supported tools to enhance campaign efficiency and performance while ensuring human oversight and quality control
• Manage full campaign execution including briefing, content coordination, template development, QA, and testing across devices and platforms
• Run A/B and multivariate testing and translate results into actionable improvements
• Monitor performance metrics including engagement, conversion, revenue impact, deliverability, and list health
• Prepare regular performance reports with insights, recommendations, and optimisation actions
• Ensure strong deliverability practices including list hygiene, consent management, and authentication standards (SPF, DKIM, DMARC)
• Maintain compliance with GDPR, ePrivacy, CAN-SPAM, and internal data protection policies

 

Required Skills & Experience

• Proven experience in lifecycle marketing across email and SMS channels
• Strong understanding of marketing automation and customer journey design
• Experience building segmentation strategies using behavioural and transactional data
• Hands-on experience with CRM/ESP platforms such as HubSpot or equivalent systems
• Basic knowledge of HTML/CSS for email editing and troubleshooting
• Experience with A/B testing and performance optimisation
• Strong analytical skills with ability to interpret campaign data and translate into actions
• Understanding of email deliverability principles and best practices
• Excellent communication skills in English (minimum B2+)
• Strong awareness of data privacy, security, and compliance requirements

 

Preferred Experience

• Previous experience in online trading, brokerage, or proprietary trading environments is required
• Background in financial services, fintech, or other regulated industries is highly advantageous

 

Education

• No strict academic requirements
• Practical experience and proven track record are prioritised over formal qualifications

 

Setting

• Candidates based in Cyprus: hybrid working arrangement available
• Candidates based abroad: remote working option available

 

What is Offered

• Competitive salary based on experience and skills
• Performance-based bonus structure
• Strong opportunities for professional growth and development
• Collaborative and fast-paced working environment
• 22 days annual leave
• Comprehensive medical insurance from day one
• Gym membership subsidy

 

If you are passionate about data-driven marketing, customer lifecycle optimisation, and working with advanced automation tools in a fast-paced, regulated financial environment, send your best CV to marinos@lavoro.com.cy

Job Tags: MS Office, Αγγλικά, Κύπρος, Λεμεσός