We are seeking a creative and data-driven Marketing Specialist to support the growth of our bakery retail chain.
The ideal candidate will strengthen brand presence, drive in-store traffic, increase customer loyalty, and support new product launches and general promotions, across multiple outlets through effective local, and in-store marketing initiatives.
Key Responsibilities Stores Marketing Strategy & Planning Develop Stores marketing plan aligned with overall marketing and sales objectives Define promotional calendars, mechanics, and in-store activation plans Support new store openings and new product launches Collaborate with operations and store managers to align marketing with in-store execution In-Store Promotions & Execution Implement marketing campaigns, promotions, and offers inside stores Ensure correct placement of posters, menu boards, shelf talkers, and promotional signage Coordinate product launches and seasonal campaigns at store level Support tasting activities, sampling, and in-store activations Marketing Analytics & Reporting Conduct in-depth sales analysis (turnover, sales volume per SKU / category/ outlet/ customer, as well as analyze customer behaviour Track key KPIs such as footfall, conversion rate, basket size, and frequency Prepare regular dashboards and performance reports for management Market and Competitor Analysis: Perform ongoing market research and competition mapping per area of activity customer segmentation as well as competitor analysis to identify market trends consumer preferences, and competitive positioning, providing actionable insights to the sales, product and teams Participating in new product/range proposals and pricing policies.
Visual Merchandising Maintain appealing product presentation for bread, pastries, cakes, and take-away items Ensure display standards are followed consistently across all outlets Work with store teams to refresh displays based on time of day and

Job Tags: Θεσσαλονίκη

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