Marketing Manager

Are you ready to elevate your career as a Marketing Manager in the food industry? Do you excel at crafting and delivering powerful marketing strategies for B2B audiences in the HORECA and export sectors? Are you eager to support products known for their Greek heritage, quality, and innovation? If so, this is the opportunity you’re looking for!
As a Marketing Manager in this role, your responsibilities will include: Design and implement an end‑to‑end marketing and communication strategy targeting both domestic HORECA channels (e.g., restaurants, catering, hotels) and export markets.
Manage brand positioning and visual identity across packaging, digital platforms, and promotional campaigns—balancing tradition and innovation.
Lead digital marketing campaigns: website content, SEO, social media, analytics, aimed at boosting both trade and consumer awareness.
Coordinate strategic corporate communications, including press releases, newsletters, and coordinated messaging internally and externally.
Conduct market insights analysis (food trends, export opportunities) to support product development and channel expansion.
Collaborate closely with Sales and external marketing agencies to produce impactful materials for trade shows, exhibitions, conferences, and point‑of‑sale initiatives.
Manage preparations and presence in key industry events and corporate engagements (e.g. food fairs, culinary expos).

Job Tags: MS Office, Social Media, Αθήνα - Αττική, Ελληνικά